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Privacy Policy

Whirlpool Corporation Privacy Notice to Our Customers in the Singapore

Updated [24th February 2022]

Whirlpool is a leading global manufacturer and marketer of major home appliances. Major brand names used in South East Asia include Whirlpool, KitchenAid and Ariston.

We understand that visiting a company’s website or doing business by email, phone, fax or direct (postal) mail requires trust on your part. We value this trust, and if we collect, use or disclose personal information about you, we will do so in a responsible manner consistent with this Privacy Policy.

This Privacy Policy describes how Whirlpool Southeast Asia Pte. (“Whirlpool”) and its brands collect, use and disclose personal information we learn about customers in Singapore. Whirlpool is bound by the Singapore Data Protection Act 2012 (“PDPA”). Certain specialized services offered by Whirlpool have their own websites and corresponding privacy policies that can be viewed on those websites.


Whirlpool may, from time to time, contact you with information regarding our products or services. These communications may come from Whirlpool, one of its brands or third party service providers, and may involve product and order related information, payment, delivery, installation, warranty (including warranty registration), technical and service related issues, business improvement, surveys and/or research. If you have opted in to receive promotional or marketing related communications from us or one of our brands, you may also receive communications for such purposes. To contact you, Whirlpool, and its brands may use the personal information you provide to us, including name, e-mail address, address or phone numbers and disclose such information to third party service providers for the purposes set out in this Privacy Policy.

By using this web site, you agree to the terms of this Privacy Policy and expressly consent to Whirlpool’s collection, use and disclosure of your information as described in this Privacy Policy. This Privacy Policy applies only to information provided by or collected from customers in Singapore and is not intended to describe data handling procedures for information collected by other linked websites or business partners.

You may, at any time, inform us that you withdraw your consent in relation to the collection, use and disclosure of your personal information and do not want Whirlpool, its brand or the third party service providers to contact you by sending your request to our Data Protection Officer using the contact information below. However, if you withdraw your consent, the products and/or services you requested may not be provided or the products and/or services may be refused or forfeited.

If you make an order on behalf of another person, you represent that you have obtained the consent of such person to the disclosure of his/her information and his/her acceptance to the terms and conditions of this Privacy Policy.


Whirlpool collects information on customers that Whirlpool considers to be reasonably necessary for its (and its brands’) functions and activities. Whirlpool collects two types of information: personal information (including but not limited to name, mobile/residential telephone number, email address, profile, payment information and residential address) and aggregate or “combined” information. We may also receive personal information about you from third-party sources, such as publicly-available sources, social media platforms, and providers of third-party products or services or third party service providers, and combine such personal information with other personal information that we have collected. If we receive personal information about you from a third party, we will take reasonable steps to ensure that the third party from whom we receive such information can validly give consent to the collection, use and disclosure of your personal information. Personal information is data specifically about or which can be used to identify you . Personal information may be provided by you voluntarily, collected from third parties as described above or collected automatically through cookies, web beacons and log files as further described below. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically.


Cookies – cookies are small text files that we may store on your computer to help us identify your computer the next time you visit or to enable some functions on our websites. Whirlpool’s third party service providers and business partners may also use cookies to collect non-personal information from visitors to our sites. We may use such information to measure the effectiveness of our marketing campaigns and websites. Your continued use of our website shall be deemed as consent to our collection of such information through our use of cookies. If you are not comfortable with our use of cookies, please review your browser software to learn how it may be set to notify you when you receive a cookie or to reject all or certain cookies. However, disabling cookies may limit some functionality and your experiences on our websites.

Web beacons – web beacons are miniscule electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye. When used, web beacons (also known as “clear GIFs” or “tracking pixels”) may tell us such things as: how many people are coming to our websites, whether they are one-time or repeat visitors, which pages they’ve viewed and for how long, how well certain online advertising campaigns are converting, and other similar website usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links users click on from within the e-mail message. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, as well as make you aware of Whirlpool products, services, and/or special offers in which you may be interested.

Log Files – these are files that record web activity and gather statistics about your visit to or use of our websites. Log files may help us capture, among other things: (i) your IP Address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (note that, depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (ii) the type of browser and operating system you use; and, (iii) other information about your online session, such as the URL you came from to get to our website and the date and time you visited our website. In addition to using this information to better understand how our websites are used, we may use information captured through log files such as an IP Address (together with your personal information) to troubleshoot technical problems, maintain online safety and security, and if necessary, prohibit or restrict access to our Online Services by certain users.

Interest-based Advertising – Select parties may place advertisements for our products and services on websites operated by others. These third parties will use cookies and web beacons to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our site and other sites that you may visit. To support these activities, Whirlpool, our service providers, and business partners may use information about your visits to our and other websites. You can configure your mobile device privacy or advertising settings via “limit ad tracking” on an iOS device or “opt out of interest-based ads” on an Android device to limit how apps track activity for advertising purposes. Options you select and choices you make are browser, website and device specific. If you clear your cookies or your browser’s cache, you will need to set your preferences again. Your browser may offer you a “Do Not Track” option, which allows you to signal your preferences to certain website operators that you do not want them to track certain of your online activities. However, our websites do not support Do Not Track requests at this time. Please note that even if you choose to remove your information or opt-out, you will still see advertisements while browsing online. However, the advertisements may be less relevant to you and your interests.


Whirlpool may use your personal information for the purposes of fulfilling and processing orders, payment, delivery, installation, warranty (including warranty registration), complaints, technical and service related issues, business improvement, surveys, research and auditing Whirlpool reserves the right to contact you concerning the safety of your appliance regardless of your stated privacy preferences or if you withdraw your consent. Whirlpool uses aggregate information only as anonymous grouped data to better understand how visitors use our site, such as the pages most frequently viewed, the paths visitors use while navigating the site to optimize the experience, and to count the number of visitors.

Whirlpool may disclose your personal information to third parties acting on our behalf, such as call and service center operators, delivery and logistics providers, shippers, servicers, research firms and third parties who analyze data for us. While these third parties have access to some of the information Whirlpool may have about you, the information is limited to what they need to know to do their jobs. Whirlpool may disclose and share your personal information with our brands, such as the ones listed at the beginning of this Privacy Policy.

If Whirlpool sells an affiliated company or other business asset, we reserve the right to transfer your personal information in connection with such a sale.

Also, Whirlpool may use and disclose your information as necessary (1) if we determine a web site or policy violation has occurred or is reasonably likely to occur; (2) if we believe such use and disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights or property of Whirlpool; (3) to respond to judicial process and in cooperation with law enforcement agencies, or as otherwise required by law; and (4) to assist us in fraud detection or prevention or any investigation or proceedings. In reliance on the legitimate interests exception in the PDPA, Whirlpool’s rights under this paragraph apply whether or not you have consented (or withdrawn your consent) to the collection, use or disclosure of your personal information for such purposes. Please contact our Data Protection Officer using the contact information below should you have any queries in this regard.

If you have opted in for the collection, use and disclosure of your personal information for promotional and marketing purposes, Whirlpool may collect, use and disclose your information for such purposes.


From time to time, we may update this Privacy Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material, we may alert you to the changes in a more prominent way. For example, we may highlight the new or revised sections in this Privacy Policy, post a prominent notice on our home page or registration/login page, or add the word “Updated” to the title of this Privacy Policy and any hypertext links pointing to this Privacy Policy. In certain instances, we may also send you an e-mail message or other communication informing you about the changes and any choices you may have or actions you can take before they go into effect. Your inaction or continued use of our website and online services after any such alerts or notices, or your acceptance of any changes for which we require your prior approval, will tell us that you agree to these changes .


Whirlpool is committed to maintaining the security of the data you provide us and will take reasonable precautions as per applicable law to protect your personal information from unauthorised access, collection, use, disclosure, modification or disposal, or similar risks and loss of any storage medium or device on which personal information is stored. Please note that there is always some risk in transmitting information over the Internet. We do use secure connections on our websites to protect credit card information during its transmission.


Some of our websites may contain links to websites owned by other companies. Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy policy of each site you visit. Whirlpool is not responsible for the content or privacy practices of sites owned by other companies.


By written notice to our Data Protection Officer and subject to exceptions under applicable law, you may request us to provide you with your personal information that is in our possession and control and information about the ways in which your personal information has or may have been used by us for the preceding year. To the extent permitted by applicable law, we may charge a reasonable fee for this service.


We will retain your personal information for the period necessary to achieve the purposes for which your personal information was collected and retention is no longer necessary for our legal or business purposes.


We will make reasonable efforts to ensure that your personal information is accurate and complete. If you are a registered user of this site, you may review, revise, correct or update your personal information at any time by updating your profile. You may also submit a request to our Data Protection Officer if you would like to update, correct or change your personal information. Whirlpool will respond within a reasonable time.

For more information, contact our Data Protection Officer.

By Email:

If we make photocopies of information related to your request, we reserve the right to charge you related photocopy charges.


To the extent that we transfer your personal information outside Singapore, we will take reasonable steps to ensure that the overseas recipient is subject to a legally enforceable obligation or specified certification that has the effect of protecting your personal information in a way that is substantially similar to the way in which the PDPA protects your personal information.


Whirlpool’s products and services are not directed to minors and we do not knowingly collect personal information from individuals under the age of 18.

Terms of use


This web site contains material, including text, graphics and sound, which is protected by copyright and/or other intellectual property rights. All copyright and other intellectual property rights in this material are either owned by Whirlpool or its affiliates or have been licensed to Whirlpool by the owner(s) of those rights so that it can use this material as part of this web site. Whirlpool retains copyright on all Information, including text, graphics and sound.

MARKS (trademarks, service marks)

The Whirlpool, Ariston, Maytag, Indesit and KitchenAid word and the respective logos are registered trademarks and service marks of Whirlpool Properties, USA. All other trademarks displayed on this web site are either owned and/ or licensed to Whirlpool. No mention is made of rights with respect to other trademarks, service marks or trade names whether registered or not, which may attach to certain words or signs used herein. The absence of such mention, however, in no way implies that there is no protection of these marks, trade names, words or signs.


Note that any product, process or technology described on the website and documents may be the subject of other Intellectual Property Rights reserved by Whirlpool or a third party. No right to use any such Intellectual Property Right is granted hereunder. This information is provided "AS IS" without warranty of any kind, either expressed or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement of intellectual property rights. This information may include technical inaccuracies or typographical errors. Changes may be periodically made to the information herein and shall be incorporated in new editions. Whirlpool can make improvements or changes in the products, the programs or services described at any time without notice.

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